Search
-
We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to Read more
-
What to Expect from an EBR
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? Read more
-
The content marketer’s secret weapon: using data as content
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. Read more
-
Reader loyalty data shows more sessions per visitor from social, more views per session from search
Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind, Read more
-
How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API
Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was Read more
-
Power your distribution strategy with campaign tracking
“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much Read more
-
Outsized influence: the size of social media platforms has little to do with their referral traffic
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and Read more
-
Three audience attention metrics you should look at before conversion
Conversions are a concrete affirmation that what you’re doing is working, so as a marketer, it’s easy to get caught Read more
-
Tips from WIRED’s evergreen content strategy
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently Read more
-
Machine learning for news: the NLP engine behind Parse.ly Currents
Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage Read more