Own your audience. Own your future.
Parse.ly is the analytics platform built for publishers. Real-time audience intelligence embedded directly into editorial workflows means faster decisions, smarter publishing, and measurable growth.
Most analytics tools were built for e-commerce, not editorial
Generic platforms track clicks. Parse.ly tracks what actually matters to publishers: engaged time, audience loyalty, newsletter performance, and the content signals that drive conversions and subscriptions.
The result: Editors who trust the numbers, executives who see the business impact, and content teams that actually use their analytics.
Analytics Dashboard
The accessible dashboard that everyone on your team can use to understand content performance.
- Real time data
- Conversions
- Reporting
Content API
The API you plug into your sites to serve recommended content that’s personalized to your audience and objectives.
- Customizable models
- Drag & drop WordPress block
- Aggregate data export
Data Pipeline
The pipeline you use to send raw event-level data from your website and apps to your data warehouse.
- Raw, real-time data
- Clean format
- Data storage
If you have an editorial team creating content daily that needs feedback on the performance of that content, then Parse.ly is the number one tool for the job.
Dan Stubbs
VP Analytics
Make Data Easy
Drive smarter decisions across the board by empowering creators with the tool they understand and love.
Focus Content Strategy
Identify what content resonates with your audience, and focus your work on high-value initiatives.
Prove Content ROI
Quickly prove what content drives business impact, and get management to invest in your team.
Parse.ly is the tool that makes it fun, simple, easy, and not scary to get data—you want to start using it on a daily basis.
David Grossman
We’ve seen real results: 25% for additive growth from our content marketing activities and objectives.
Chief Marketing Officer
Companies using Parse.ly every day
Ready to win more with your content?
Join thousands of editors and content marketers who use Parse.ly every day.