Content analytics made easy makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.

Our customers get results


organic search traffic


revenue growth





The analytics everyone can use

Most analytics tools are complex and require extensive training.’s intuitive dashboard gives everyone access to deep insights about your content. Make everyone on your team “the data person.”

How is this different from Google Analytics?

Analytics Dashboard

The accessible dashboard that everyone on your team can use to understand content performance.

  • Real time data
  • Conversions
  • Reporting

Content API

The API you plug into your sites to serve recommended content that’s personalized to your audience and objectives. 

  • Customizable models
  • Drag & drop WordPress block
  • Aggregate data export

Data Pipeline

The pipeline you use to send raw event-level data from your website and apps to your data warehouse. 

  • Raw, real-time data
  • Clean format
  • Data storage

If you have an editorial team creating content daily that needs feedback on the performance of that content, then is the number one tool for the job.

Dan Stubbs
VP Analytics

Make Data Easy

Drive smarter decisions across the board by empowering creators with the tool they understand and love.

Focus Content Strategy

Identify what content resonates with your audience, and focus your work on high-value initiatives.

Prove Content ROI

Quickly prove what content drives business impact, and get management to invest in your team. 

Backstage is the tool that makes it fun, simple, easy, and not scary to get data—you want to start using it on a daily basis.

We’ve seen real results: 25% for additive growth from our content marketing activities and objectives.

David Grossman
Chief Marketing Officer

Companies using every day

Ready to win more with your content?

Join thousands of editors and content marketers who use every day.