Attention. You can capture it, game it, or you can earn it and make it matter.
We have a different take on the "attention economy," as it’s been called, with products that dive deeper than face value. Parse.ly doesn’t rely on proxies, signals, or assumptions: we know what people care about because we know how they spend their attention.
Use what you know about your audience attention to keep them reading. Trusted and tested by the world’s biggest websites, our API gives you the power to improve user experience to maintain attention.
Most web analytics solutions are built for one specific use case. Our content dashboard is built for everyone who needs to know how their audience pays attention and inspires them to make decisions with data.
You might want to go beyond what’s in the dashboard for advanced analysis. The Data Pipeline enables the most modern data science techniques with access to clean, raw data.
Introducing Currents BETA
The world’s first view of what 1 billion people care about online
Use attention trends to uncover the moments that matter — the next royal wedding, unexpected blockbuster, or #metoo movement.
Sign up for the beta
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Why attention matters
True attention, measured by Parse.ly, reveals what people are willing to spend their time with—what resonates with them and what they care about. Parse.ly explores what matters to consumers and media companies using our data.
Network Referrer Dashboard
Use this dashboard to compare traffic from the biggest referrers—like Facebook and Google—but also track and compare other meaningful sources of traffic that may not garner much attention.
Top 10 Movie Dashboard
See which movies people read most about in the past eight weeks.
Redefining bounce rate with engaged time
We analyzed nearly 1.6 billion reader sessions in Parse.ly’s network over the course of six months in order to redefine bounce rate in terms of engaged time.
These companies value attention and use Parse.ly to build their strategies:
An analytics dashboard that meets different teams' needs.
Audience data is becoming the driving factor in editorial decision-making. Download the free Editor’s Guide to Online Media for a framework for creating a sustainable relationship with your readers.
“We're a data-driven company, so we see Parse.ly as a great way for teams beyond our analytics team to be exposed to, use, and learn about data.”
Chris Burderle — Director of Research and Analytics, The Daily Beast
“The Parse.ly API makes it easy for us to use real-time data to power content modules on our clients' sites.”
Bradford Campeau-Laurion — Partner, Alley Interactive
Content marketing teams
Marketers and editorial teams have a lot in common when it comes to capturing and keeping the attention of audiences. Watch this webinar for tips and insights from publishers to apply to your content strategy.
Explore a sample Parse.ly dashboard.
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