App personalization is offering users an experience tailored specifically to their preferences and behaviors. Read on for examples.
Attribution is the process of assigning credit for a conversion or goal to specific touchpoints in the customer journey. It …
Bounce rate is a measure of audience engagement based on the percentage of website visitors who leave your website after viewing just one page.
Business intelligence (BI) is the combination of business analytics, data mining, data visualization, data infrastructure, and best practices to help organizations to make more data driven decisions. Read on for examples.
In the context of web traffic and analytics, campaign tracking is the process of measuring the success of content campaigns by monitoring associated data points. This data can include where traffic is coming from, what actions visitors take on your site, and how much revenue those campaigns generate.
Content analytics is the measurement and analysis of visitor traffic and engagement with published content, such as blogs, articles, and podcasts.
Content curation is the act of finding and sharing relevant in house and external content for your audience. With content curation, companies deliver a wide variety of content to their readers.
A content management system (CMS) is an application that helps you create and manage a website via a human friendly interface rather than needing to work directly with code.
Content strategy is the process, plan, and goals behind your content creation and distribution. Content strategy drives content marketing.
Content syndication is the republishing of owned content to other sites. Content syndication increases the reach of content by introducing it to new audiences.
A conversion in analytics is a valuable action taken by a website visitor that you want to track. Conversions relate …
A CSV file is an MS Excel file format that is the standard for storing tabular data in text form. CSV files are often used to exchange data between different software applications.
Direct traffic is a classification of visits to your website that doesn’t have a defined referral source or site. Here’s how to properly attribute your traffic.
Engaged time refers to the total amount of time users spend actively engaged with a specific piece or pieces of content. Being “actively engaged” means a user is moving their cursor, clicking, scrolling, hovering, or playing audio or video on an active tab in their browser window.
Engagement rate is a set of metrics that measure the interaction users have with your content. Engagement rate can help identify what is and isn’t working.
Evergreen content is content revolves around a topic that is always relevant to readers, regardless of the current news cycle or season.
HTML – or HyperText Markup Language – is a fundamental building block of the web. In the context of web traffic and analytics, HTML is used to structure content on a webpage and can be used to track user engagement with that content.
Metadata is data about other data. Metadata provides information about data and makes finding and working with particular instances of data easier.
New visitors are users who have never been to your website. This metric can help you understand how well your marketing efforts are performing.
Understanding the difference between page views and page visits can get confusing and complicated. Learn the main differences and how Parse.ly can help.
Pageviews are one of the oldest metrics available to content teams. It remains a useful metric in any analyst’s toolkit, though it’s subject to a lot of “noise.”
Podcast analytics measure and analyze audience size and engagement with podcasts on podcast distribution platforms and your own web pages.
Predictive analytics is using big data and machine learning to identify future behavior based on customer data and historical behavior.
What is recirculation rate? Recirculation rate measures the percentage of users who click to another piece of content after viewing …
What is referral traffic? Referral traffic is the segment of traffic that arrives on your website through another source, like …
Returning visitors are users that have visited your site before, based on first party cookie data. This is a crucial metric because returning visitors are more likely to consume content or purchase products.
SEO is short for Search Engine Optimization. It is a long-term marketing strategy employed to improve a website’s visibility and …
Shadow traffic is real traffic from real people, but you won’t have any visibility into them or their behavior because this data is not captured by your typical analytics software provider.
UTM parameters are short text codes that you add to URLs to help track the performance of a webpage or marketing campaign.
A visitor is a single person who visits a website. This metric measures the number of people coming to your site.