Data Stories
-
Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there’s still the occasional “I’m not a fan of having a real-time report card on my work” sentiment. But it does prompt the question,…
-
5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Enter Parse.ly—a powerful content analytics tool designed to track and gauge content…
-
3 Ways to Improve Newsroom Management
Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and put out all the day-to-day fires that pop up. To make your job easier and improve your own performance as…
-
The Most Important Metrics That Matter for Content
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use to measure my content?” It’s common to be overwhelmed by content analytics, so we compiled the most important web metrics…
-
Hooked on Data: Overcoming the High Demand for Content
Raise your hand if you don’t have enough time in the day to make data-driven content decisions. We’re betting that’s most of you. Especially anyone working in media where the expectation is to be the first, the best, and the shiniest. We see this frustration with our media clients all the time. But there is…
-
Creating Pipeline from Content: How to Drive Revenue With Content Analytics
“Data scientists everywhere are cheering at the self-service of Parse.ly.” Stephanie Stahl (General Manager, Content Marketing Institute) Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using analytics—the easy way.…
-
It Was a Very Good Year for Content
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were put into effect last year and only accelerated as we moved through 2021. Customers today demand rich, personalized digital experiences…
-
How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. Gannett decided to adopt Parse.ly across their entire editorial…
-
How 2020 Impacted the Content Landscape and What that Means for Content Creators
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Parse.ly’s lead data analyst, Kelsey Arendt, collected and analyzed 2020 content data from our network of 4,000+ sites…
-
Converting Content to Cold Hard Cash | Webinar Recap
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. Last week, Clayton Collins and Diego Sanchez, CEO and COO of HW Media joined…