Parse.ly Tech
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3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts …
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Feature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very …
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How Our Marketing Team Uses Parse.ly: An Inside Look
The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and …
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Parse.ly Feature Update: Twitter Social Interactions Discontinued
Twitter social interactions were discontinued in Parse.ly effective April 30, 2023. But don’t worry, your Twitter referrer data will still …
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New Parse.ly Features: Campaigns and Goals now viewable in the Overview
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your …
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Parse.ly Product Guide: Everything You Need to Know
Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Each …
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Why Backstage Relies on Parse.ly’s Change in Metadata Detection
Do you have a page on your website that you update regularly? This can cause problems when reporting on its …
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5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, …
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New Feature: Easily create PDFs of what you’re looking at in Parse.ly
We’re thrilled to announce a new feature in the Parse.ly Dashboard that allows you to easily create PDFs of precisely …
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Time is Money: Why Google Analytics is Costing You
“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams …