Analytics That Matter
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Google Removes Key Features From GA4
The shift to GA4 from Universal Analytics has caused headaches for users across the web. And usage is declining. Research from our Content Matters reports revealed that GA usage dropped from 77% to 65% from 2023 to 2024. And in recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified.…
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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. The quick and dominant rise of Facebook to media distribution powerhouse was…
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How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science, aided by predictive analytics and data. The science of viral content Viral content…
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New Parse.ly Features: Campaigns and Goals now viewable in the Overview
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals…
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How to Sell More Sponsored Content Using Data
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers are legions of sales and editorial teams, all vying to create impressive sponsored content campaigns that keep prospects coming back.…
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Why Backstage Relies on Parse.ly’s Change in Metadata Detection
Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you’re an editor who has spent the month re-tagging your library of content to gain deeper insights into your audience’s interests. However, when you generate your end-of-month reports, you…
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5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Enter Parse.ly—a powerful content analytics tool designed to track and gauge content…
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Using Real-Time Data: Why It Matters and How to Do It
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast pace, engagement and loyalty are becoming more challenging to foster. Now it’s more important than ever to craft stories that…
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Introducing Changes to Metadata Detection
Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata associated with your article, now you can easily sync up the information that is shown in the Parse.ly dashboard. Picture…
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Catching Up With Parse.ly’s 2022 Feature Releases
From Parse.ly Content Intelligence and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with our platform. Updated content recommendation API We made significant improvements to the natural language processing that powers our content recommendation API.…