Analytics That Matter
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Google Removes Key Features From GA4
In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the …
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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% …
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How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost …
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New Parse.ly Features: Campaigns and Goals now viewable in the Overview
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your …
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How to Sell More Sponsored Content Using Data
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. …
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Why Backstage Relies on Parse.ly’s Change in Metadata Detection
Do you have a page on your website that you update regularly? This can cause problems when reporting on its …
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5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, …
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Using Real-Time Data: Why It Matters and How to Do It
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with …
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Introducing Changes to Metadata Detection
Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on …
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What Is the Ideal Word Count for Articles and Other Pieces of Content?
The best word count for your web page depends on the type of piece, your audience, and many other factors. …