Content Today
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The Top Five Digital Audience Development Strategies for Publishers
With so many choices for readers in a saturated media landscape, audience loyalty can be elusive and fleeting. All it takes is a few bad encounters and a few bad wake-up calls to drive readers away. Like noticing GenAI is doing all the writing, reading news content that thinks only globally, or websites compromising user…
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Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently released Content Matters: Martech Trends 2023 Report sheds light on the fascinating trends, patterns, and shifts within the realm of marketing technology. In today’s hyperconnected…
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Apple is Making Tracking Harder: What Parse.ly Users Can Expect
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party…
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How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science, aided by predictive analytics and data. The science of viral content Viral content…
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6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. Understanding omnichannel engagement Omnichannel engagement emerges from a simple concept—being where the customers are, at the right…
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Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation
Written by Michael MacMillan, Principal Consultant at Parse.ly partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. One of the biggest recent trends is the integration of subject matter experts (SMEs)…
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How to Sell More Sponsored Content Using Data
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers are legions of sales and editorial teams, all vying to create impressive sponsored content campaigns that keep prospects coming back.…
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How to Level Up Your Content Strategy in the Parse.ly Dashboard
Content strategy has evolved. Journalists, editors, and marketers need multi-faceted analytics to compete in today’s content landscape. Understanding where your audience is coming from, what content they are engaging with, and what influences conversion is paramount to driving new revenue. Parse.ly helps you do just that. Besides democratized content analytics, Parse.ly offers unique features in…
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Top 5 Content Marketing Trends for 2023
News headlines teem with stories of massive tech company layoffs. But while concerns about the economy and the looming recession have driven many to make cuts, trends identified by WordPress VIP’s Content Matters 2023 Report show content teams and budgets are still growing. In our webinar Data Is the Spark: Inside Our Content Matters 2023…
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Showcasing the Top Content of 2022
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Before we dive into our own top content, we want to showcase incredible pieces from our customers. Their goals and industries may vary, but all of…