Parsely, Inc. ("Parse.ly", "we," "us," or "our"), is committed to protecting and respecting your privacy. Our Parse.ly Analytics Service allows customers to track usage and activity on websites and applications on a non-personal basis; to perform analytics related to the tracking; and, to store, query, aggregate, and export data related to the tracking (the "Analytics Service"). The Analytics Service powers several Parse.ly products that go by names such as Parse.ly Analytics, Parse.ly Dashboard, Parse.ly Video Analytics, Parse.ly Mobile App, Parse.ly Overlay, Parse.ly SDK, Parse.ly Data Pipeline, Parse.ly API, and other such names, as detailed on our website at http://parse.ly (the "Site").
As a general rule, there are two categories of users of the Site and Analytics Service: Our "Customers", who are operators or publishers of websites and applications that integrate the Parse.ly Analytics Service ("Customer Sites"), and "Visitors", who are visitors to our Site or who are visitors to Customer Sites integrating the Parse.ly Analytics Service and about whom we may receive Personal Information from our Customers.
Where Parse.ly collects or receives Personal Information about Visitors directly from Visitors, we will explain the purposes for which we collect and use such Personal Information, the types of third parties to which we disclose that information, and the choices and means, if any, we offer you for limiting the use and disclosure of Personal Information about you. This explanation will be provided as soon as practicable and, in any event, before we disclose your Personal Information or use such information for a purpose materially different than that for which it was originally collected or processed.
Where Parse.ly collects or receives Personal Information about Visitors from our Customers, which occurs when we are acting as a provider of Services to our Customers on Customer Sites, we do so as a processor of Personal Information on behalf of our Customers. We will use such information in accordance with the notices provided to Visitors by our Customers and in accordance with the choices Visitors made with respect to such Personal Information, as communicated to us by our Customers.
Collection and Use of Information Through Our Site
Visitor- and Customer-Provided Information: When Visitors visit our Site, we may collect certain types of information about you that you submit voluntarily. This information is "Personal Information" since it identifies you, and may include your name, address, email address, and telephone number. This may occur when you send us an email, submit a website form requesting information about Parse.ly or our Services, use an on-site live chat service, or otherwise communicate with us. Our legal basis for processing this information is your consent, the performance of a contract between you and us and our legitimate interests, namely the proper administration of our Site and communications with Visitors.
Automatically-Collected Information: Whether you are a Visitor visiting our Site or acting on behalf of a Customer as part of the registration process, we may receive additional information about you that is collected automatically. This additional information may include Internet protocol (IP) address, domain names, browser, device type, access times, the web pages you view, and other tracked user actions. This information may also include Cookies (defined below), web bugs, device information, and navigational data like Uniform Resource Locators (URLs), which we may use to gather information regarding the date and time of your visit, as well as your geo-location (from your IP address). "Cookies" are small pieces of information that a website sends to your browser. "Session" Cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes. Session Cookies are only stored for the duration of your visit to the Site and are deleted from your device when you close your browser. "Persistent" Cookies are saved on your device for a fixed period of time after you close your browser and are activated each time you visit our Site. We use both "session" cookies and "persistent" cookies on our Site and in our Service. Standing alone, the Cookies we use do not personally identify you but merely recognize your web browser. Persistent Cookies can be removed by following your Internet browser help file directions. If you choose to disable Cookies, you may experience session errors and may need to log-in again each time you use the Services. Our legal basis for processing this information is consent and our legitimate interests, namely monitoring and improving our Site and Services.
How We Use Information We Collect Through Our Site: We use information that we collect through our Site to respond to your requests, resolve problems, improve the quality of the Site and Services, and market our products or services and those of third parties to you. We may also anonymize Personal Information by removing identifying characteristics and aggregating it with the information of others so that it no longer constitutes "Personal Information". We may use such information to create compilations of aggregated data and/or statistics and reports, and any other uses without restriction. We may use information we collect through our Site to comply with our legal and regulatory obligations, policies and procedures, and for internal administrative purposes.
Collection and Use of Information Through the Analytics Service
Client-Provided Information From Customer Sites: When Visitors visit our Customer Sites, we may process information about you that is provided to us by our Clients. This additional information may include your Internet protocol (IP) address, universal unique identifier (UUID), domain names, browser, device type, access times, the web pages you view, and other tracked user actions. This information may also include Cookies, web bugs, device information, and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit, as well as your geo-location (from your IP address). "Session" Cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes. Session Cookies are only stored for the duration of your visit to the Customer's Site and are deleted from your device when you close your browser. "Persistent" Cookies are saved on your device for a fixed period of time after you close your browser and are activated each time you visit the Customer's Site. We use both "session" cookies and "persistent" cookies in our Service. Standing alone, the Cookies we use do not personally identify you but merely recognize your web browser. Persistent Cookies can be removed by following your Internet browser help file directions. If you choose to disable Cookies, you may experience session errors and may need to log-in again when using Customer Sites. Our legal basis for processing this information is consent and our legitimate interests, namely delivering our Services to our Customers.
Registration and Billing Information Through the Analytics Service: When Visitors access the Services on behalf of a Customer, we may process information about you that was provided by you when you registered, for example, the Customer's name, email address, and password ("Registration Information"). We also collect certain information from Visitors accessing the Services on behalf of a Customer, including credit card numbers and associated billing information ("Billing Information") in order to process subscriptions. Our legal basis for processing this information is the performance of a contract between our Customer and us.
How We Use Information We Collect Through the Analytics Service: We use information that we collect through the Analytics Service to provide our Services to our Customers; respond to your requests, resolve problems, improve the quality of the Services, and market our products or services and those of third parties to you. We will use Registration Information from our Customers only for purposes of authentication, and we will use Billing Information from our Customers only to process Customer payments. We may also anonymize such information by removing identifying characteristics (if any) and aggregating it with the information of others. We may use such information to create compilations of aggregated data and/or statistics and reports, and any other uses without restriction. We may use information we collect through the Analytics Service to comply with our legal and regulatory obligations, policies and procedures, and for internal administrative purposes.
(Disclosing Personal Information to Third Parties)
Parse.ly will offer you the opportunity to choose whether your Personal Information is to be used for a purpose materially different from the purpose for which it was originally collected or subsequently authorized by you.
Parse.ly does not request or knowingly receive or collect Sensitive Personal Information. Nonetheless, if at any point in the future Parse.ly receives or collects Sensitive Personal Information about you, Parse.ly will not process such information about you for purposes other than those for which the information was originally obtained or subsequently authorized by you unless you explicitly consent to the processing, or as required or permitted, or where not prohibited by law or regulation. "Sensitive Personal Information" means Personal Information that reveals race, ethnic origin, political opinion, religious or philosophical beliefs, trade union membership, genetic data, biometric data where processed to uniquely identify a person, any information that concerns medical or health conditions or sex life, or information relating to the commission of a criminal offense.
Opting Out of Collecting Information About You on Customer Sites
(For Visitors to Customer Sites)
When Visitors visit our Customer Sites, we may process information about you that is provided to us by our Clients. If you prefer that we do not process Personal Information about you on Customer Sites provided to us by our Clients, please visit http://srv.config.parsely.com/optout, or
Please note that this opt-out link sets a persistent cross-site cookie (also called a "third-party cookie") that instructs our standard integration module for the Analytics Service not to store information related to your usage. However, you may find it more convenient to leverage a tracking protection service to opt-out of our Analytics Service tracking. This is because, for technical reasons related to the default configuration of the software of third parties that we cannot control, our opt-out link does not work in every browser, operating system and device environment. To more effectively opt-out of Parse.ly tracking, you may use a "tracking script blocking tool", such as the "Tracking Protection" feature provided by the open source Mozilla Firefox web browser. Similar tools exist for mobile applications and other browsers. To block Parse.ly tracking using these tools, you may blacklist this domain: pixel.parsely.com.
Opting Out of Marketing Communications
If you receive marketing or promotional emails from us, you may unsubscribe at any time by following the instructions contained within the email or by sending an email to the address provided in the "Contact Us" section.
ACCOUNTABILITY FOR ONWARD TRANSFER
Parse.ly is a participant in the U.S. Department of Commerce's EU-U.S. and Swiss-US Privacy Shield Frameworks, and has certified that we adhere to the Privacy Shield Principles. Parse.ly is subject to the investigatory and enforcement powers of the Federal Trade Commission. We also use model contractual clauses and other mechanisms approved by the European Union and Switzerland, respectively, for transfers of Personal Information from the European Economic Area ("EEA") and Switzerland.
For more information about the EU-U.S. and Swiss-US Privacy Shield Frameworks, visit the U.S. Department of Commerce's Privacy Shield website at https://www.privacyshield.gov/ (or click here).
We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. Taking into account the risks involved in the processing and the nature of the Personal Information we process, Parse.ly maintains appropriate administrative, technical, and physical safeguards to protect Personal Information in our possession against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing. This includes, for example, firewalls, password protection, encryption, and other access and authentication controls.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your Personal Information has been compromised, please contact us as set forth in the "Contact Us" section.
We have a security incident response program designed to promptly respond to and escalate any potential privacy or security incident. If we learn of a security incident, we will inform you and the authorities of the occurrence of the breach in accordance with applicable law.
DATA INTEGRITY AND PURPOSE LIMITATION
Parse.ly endeavors to use Personal Information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the Individual. Parse.ly will take reasonable steps designed to ensure that only Personal Information that is relevant to its intended use, accurate, complete, current, and otherwise reliable in relation to the purposes for which the information was obtained is used by Parse.ly for as long as Parse.ly retains possession of such information. Parse.ly's Personnel have a responsibility to assist Parse.ly in maintaining accurate, complete, and current Personal Information. When acting as a provider of Services to its Customers on Customer Sites, Parse.ly endeavors only to process Personal Information that is relevant to its Services, and for purposes compatible with those for which the Personal Information was collected; wherever possible, such Personal Information is non-identified.
ACCESSING AND CONTROLLING YOUR INFORMATION
EU data protection law (notably, GDPR) makes a distinction between organizations that process Personal Information for their own purposes (known as "controllers") and organizations that process personal data on behalf of other organizations (known as "processors"). If you have a question or complaint about how your Personal Information is handled, these should always be directed to the relevant controller, since the controller has primary responsibility for your Personal Information.
(For Visitors to Customer Sites) When Parse.ly acts as a provider of Services to its Customers on Customer Sites, we are a processor in respect of Personal Information about Visitors to Customer Sites that Customers provide us. We have no direct relationship with Visitors to Customer Sites, and any such Visitors who seek access, or who seek to correct, amend, or delete their Personal Information should direct their inquiries to the relevant Customer which has transferred such Personal Information to Parse.ly for processing. We will assist our Customers in fulfilling their obligations under applicable law to respond to such requests by individuals to access or correct, amend, or delete their Personal Information.
Please note that while any amendments, corrections, or deletions will be reflected in active user databases (as updated within a reasonable period of time), Parse.ly may retain all Personal Information for backups, archiving, prevention of fraud and abuse, analytics, and satisfaction of other legal obligations we reasonably believe applicable.
If you do not receive timely acknowledgement of your complaint, or if your complaint is not satisfactorily addressed, you can also submit your comments, complaints, or questions to Privacy Trust, an independent third party. Visit https://www.privacytrust.com/drs/parsely (or click here) to file a complaint. Finally, as a last resort and in limited situations, EU individuals may seek redress from the Privacy Shield Panel, a binding arbitration mechanism. If you are unhappy with how we deal with your complaint, or the outcome, you may invoke binding arbitration or refer your complaint to a data panel.
RECOURSE, ENFORCEMENT, AND LIABILITY
Parse.ly encourages you to raise questions about our processing or disclosure of your Personal Information by contacting us, as set forth in the "Contact Us" section below.
In addition, Parse.ly has agreed to cooperate with the American Arbitration Association ("AAA") with respect to complaints regarding use and disclosure of Personal Information and with the local data protection authorities with respect to personnel and human resources related information consistent with applicable law. For more information and to submit a complaint to AAA, visit http://go.adr.org/privacyshieldannex.html (or, click here). Such independent dispute resolution mechanisms are available to Individuals free of charge.
USE OF THIRD PARTY ANALYTICS
The Site may contain links to other websites that are not owned or controlled by us. When you click on such a link, you will leave our Site and go to another site. During this process, another entity may collect Personal Information from you. We have no control over, do not review, and are not responsible for the privacy policies of or content displayed on such other websites.
If, for whatever reason, you have any questions, comments, complaints, or compliments about the privacy of our Service or this Site, please contact our email support. Please also use this email address if you believe you have received a marketing communication from Parse.ly that you feel makes use of your Personal Information in an unauthorized or unwelcome way. Our support email is email@example.com.