GDPR-Friendly Content Analytics for Publishers
Parsle.ly is the GDPR-Friendly Analytics for your Content
Analytics on your web content are necessary for media organizations and marketing teams, but only some of them meet your needs for both compliance and functionality. Here’s why businesses that need to be compliant with GDPR and CCPA choose Parse.ly:
- Data privacy: Parse.ly does not process Personal Information, making it much easier to be compliant with GDPR and other frameworks
- Usability: Our dashboard is easy for writers, editors, marketers, and others to use, meaning that your team increases data-driven decision-making by 400+ %
- Real-time: We provide instant updates to your data, so you can take advantage of any spikes in attention
- Beyond vanity metrics: We tie your audience engagement with the metrics that make a difference to your business, so you can go beyond page views
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Why Parse.ly: the Google Analytics Privacy Alternative
Austria, France, Italy, and the European Parliament have all ruled Google Analytics to be non-compliant with EU data protection rules.
Unlike Google Analytics, Parse.ly does not process Personal Information, and we can limit the processing of customer data to the EU—a critical point in EU data privacy regulations.
We have the ability to anonymize IP collection within Europe, helping European companies be more compliant with GDPR. We also have a dedicated data privacy team.
Learn more about our data privacy best practices:
Outside of data privacy standards, Parse.ly tops Google Analytics when it comes to providing valuable tools and insights for content teams. Learn how we’re different.
Parse.ly makes data easy for editorial teams, giving them the insights they need to grow audiences, improve loyalty, and drive monetization.
Make data easy and actionable for everyone, not just analysts
Clunky web analytics and BI tools create a high barrier-to-entry for editorial teams. Parse.ly’s user-friendly interface empowers writers, editors, digital strategists, and nearly everyone at your organization to use insights from content data in their every-day decision-making.
Gain real-time and historical insight into what resonates with your audience
Many teams are flying blind, relying on instinct alone to guide content ideas. Parse.ly provides a real-time and historical view of how your content resonates with your audience so you can create more engaging, impactful digital experiences. Find tactics to improve search, social, engagement, recirculation, subscriptions, and loyalty.
Transcend vanity metrics to tie content strategy back to real business results
Even teams who do incorporate data into their decision-making often focus on spikes in surface-level vanity metrics. Parse.ly helps you take a more proactive approach by tracking and optimizing for metrics that link content performance directly back to the long-term results that executives actually care about, like driving more subscriptions by identifying which stories create loyal readers.
Create a stickier experience with personalized content recommendations
Personalized user experiences drive deeper engagement and stronger loyalty, but creating them requires development resources that not every team can spare. Parse.ly’s content recommendation API does this work for you, automatically measuring your content archive and creating sticky, personalized content experiences immediately upon integration.
Leveraging Subject Matter Experts and AI
Join Parse.ly and MacMillan Search for a webinar on how to combine the value of thought leadership content with the power of AI.
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