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Six lessons we learned from our content marketing last year
We love when people read our blog. We do! Thank you for being here. Just like our clients, we use Read more
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Content attribution shouldn’t be this hard
Want to sign up for our pilot program for conversions? Sign up at the end of this post. There Read more
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3 (more) stats that prove how newsletters create community engagement
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible Read more
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The 14 top referrer sources by word count, device type, and categories viewed
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, Read more
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Parse.ly workflows that save you 30 minutes a week
We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we Read more
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Getting where you need to go: Why companies need to marry data and strategy
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the Read more
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Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary Read more
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Three ways to find value in engaged time
What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending Read more
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Facebook’s biggest losers: Content hurt by the last product strategy update
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in Read more
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Episode 21: Media industry takeaways and trends in 2018
The Center of Attention · 21 Media industry takeaways and trends in 2018 It’s year in review time! Sachin and Read more