Parse.ly Tips
-
3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads. Research from our Content Matters reports revealed that overall usage of Google Analytics has fallen over the past year amidst…
-
How to Track Traffic From Meta’s Threads
There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. Parse.ly can help with that. What is Threads? Threads is Meta’s…
-
How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science, aided by predictive analytics and data. The science of viral content Viral content…
-
6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. Understanding omnichannel engagement Omnichannel engagement emerges from a simple concept—being where the customers are, at the right…
-
Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there’s still the occasional “I’m not a fan of having a real-time report card on my work” sentiment. But it does prompt the question,…
-
How Our Marketing Team Uses Parse.ly: An Inside Look
The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and Content Marketing Manager Andrew Butler peel back the onion to explore their favorite Parse.ly features and workflows, including: Repurposing and…
-
How to Sell More Sponsored Content Using Data
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers are legions of sales and editorial teams, all vying to create impressive sponsored content campaigns that keep prospects coming back.…
-
Why Backstage Relies on Parse.ly’s Change in Metadata Detection
Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you’re an editor who has spent the month re-tagging your library of content to gain deeper insights into your audience’s interests. However, when you generate your end-of-month reports, you…
-
5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Enter Parse.ly—a powerful content analytics tool designed to track and gauge content…
-
Top 5 Content Marketing Trends for 2023
News headlines teem with stories of massive tech company layoffs. But while concerns about the economy and the looming recession have driven many to make cuts, trends identified by WordPress VIP’s Content Matters 2023 Report show content teams and budgets are still growing. In our webinar Data Is the Spark: Inside Our Content Matters 2023…