Featured
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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. The quick and dominant rise of Facebook to media distribution powerhouse was…
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Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently released Content Matters: Martech Trends 2023 Report sheds light on the fascinating trends, patterns, and shifts within the realm of marketing technology. In today’s hyperconnected…
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Apple is Making Tracking Harder: What Parse.ly Users Can Expect
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party…
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Feature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very well if given a bigger spotlight. Finding those hits used to be difficult—but now, with our new Conversion Rate feature, it’s just a few clicks away. What is the new Conversion Rate feature? Conversion Rate…
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Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there’s still the occasional “I’m not a fan of having a real-time report card on my work” sentiment. But it does prompt the question,…
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Parse.ly Product Guide: Everything You Need to Know
Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Each product serves a different user—whether it’s an editor, marketer, journalist, audience growth specialist, or data scientist. Read more to find out which product is the right fit for you. The Parse.ly Dashboard The Parse.ly Dashboard…
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Showcasing the Top Content of 2022
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Before we dive into our own top content, we want to showcase incredible pieces from our customers. Their goals and industries may vary, but all of…
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Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights. Parse.ly has the edge on GA for content teams, especially when it comes to providing actionable content…
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Unlocking the Power of Evergreen Content for Healthcare Companies
Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing brand new content weekly just to keep traffic up? A way that compounds and generates even more engagement over time? Evergreen content…
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How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. Gannett decided to adopt Parse.ly across their entire editorial…