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What We Know and What We Don’t: Defining Audience Engagement
The Trouble with Defining Audience Engagement The answer to defining audience engagement, we’ve found, is stubbornly complex. Sachin Kamdar, Parse.ly’s Read more
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When Google Analytics Isn’t Enough
The editors at NAPCO Media wanted to make data the foundation for their content strategy but they found it was Read more
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Making the Most of Your Metrics: 7 Parse.ly Features You Might Not Know About
Data can be dense and difficult to navigate, even when it’s been synthesized for you. That’s why we ensure that Read more
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The Analyst’s Corner: How to Benchmark Engaged Time
“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s Read more
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Three Things to Consider When Planning Your Video Strategy
Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? Read more
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Audience engagement: what we know and what we don’t
Findings from our audience survey, observations in audience engagement practices, and tips on how your site can grow a truly engaged readership. Read more
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Dig Deeper: Using Data to Ask Better Questions
“We interpret data differently based on where we stop asking questions.“ – Kelsey Arendt, customer success manager, Parse.ly We’re a Read more
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Fresh Analytics Perspectives from Journalism Students You Should Hire
Journalists today work in data-driven newsrooms, incorporating analytics into their reporting and editorial strategy. Not only have journalism students at Read more
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The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics
Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window Read more
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How metadata supercharges analytics in Parse.ly
Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this, Read more