Audience engagement: what we know and what we don’t

More than half of all respondents in Nic Newman’s Digital News Project acknowledged that improving audience engagement would be the highest of their priorities in 2016. Just one problem. According to a survey we did of thousands of digital media professionals, the term audience engagement doesn’t have a common definition.

Listen to this webinar to hear the findings from’s audience survey, observations in audience engagement practices from the field, and tips on how your site can grow a truly engaged readership.

You’ll get insights from:

  • Jason Alcorn, Metrics Editor, MediaShift
  • Julia Haslanger, Community Manager, Hearken
  • Sachin Kamdar, CEO,