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Creating a Data-Driven Top 10 List That Impacts Content Strategy
Some of my favorite top 10 lists reflecting on the past year pull back the curtain on which metrics each Read more
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What (Our Families Think) We Do
When someone asks you what you do for a living, what do you tell them? The team at Parse.ly had Read more
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A Note from the CEO: Parse.ly’s Growth in 2016
When you run a company, it can be easy to get lost in the weeds—to only see the problems and Read more
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Define the Jargon: Audience Engagement
Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers Read more
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Checking Your Assumptions: Data Behind Post Types
Just because advertisers are eager to pay for video doesn’t mean that readers are ready to watch it; in fact, Read more
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Make Any Digital Media Job Easier With These Questions
It starts with a simple question… Are you: An author, reporter or writer? A social media manager? An editor? In Read more
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A Better, Beautiful and Big Board of Data
Do you have a big screen that proudly displays the work your team has done; a place to see how Read more
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How Audience Analytics Informs The Drum’s Content Strategy
The Drum is a business publication that has come of age in the digital era. From its roots as a Read more
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Video Drives Increased Engagement for Publishers on Instagram
With more than 600 million monthly active users, Instagram has become a social behemoth on the web. However, it hasn’t Read more
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“Role of Journalism” Overtakes Monetization as the Media Industry’s Priority in 2017
What will 2017 bring for journalists? As part of a recent survey of more than 100 digital media professionals, Parse.ly Read more