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Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a Read more
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Six Podcasts Journalists Should Know
Many listeners discover podcasts incidentally. They hear about a new show from a friend or see something that interests them Read more
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Locals | Austin, TX: Local news fosters engagement and activism in a growing community
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. Read more
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Eight ways Popular Science and Upworthy make the most out of social media
What can you learn from the women who manage a combined 14.5 million Facebook fans and 1.7 million Twitter followers? Read more
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“We Can Always Be Better”: From Understanding to Applying Analytics
According to recent research, 87% of publishers have personal access to data analytics for the content their organization creates, but Read more
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Get Audience Data in Front of the Right People
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? Read more
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Should Publishers Be More Focused on Conversions?
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting Read more
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Content Analytics Proficiency: Another Way Brands are Imitating Publishers
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting Read more
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More Social and Referral Data Available in 2017
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? Read more
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Platforms and Publishers: Is the Glass Half Empty?
The tone of a new report released by the Tow Center for Digital Journalism, “The Platform Press: How Silicon Valley Read more