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How to monetize loyal audiences: Tips inspired by Slate
Slate has gone all in on loyalty to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience. Get an inside look at their strategy in this Parse.ly case study. Read more
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How four newsrooms actually used data—and you can, too
While 87% of publishers have access to data analytics for the content their organization creates, only half report complete understanding Read more
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Redefining Bounce Rate with Engaged Time
We analyzed nearly 1.6 billion reader sessions in Parse.ly’s network over the course of six months in order to redefine bounce rate in terms of engaged time. Read more
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The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting Read more
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The State of Attention Analytics – Editors Weigh In
If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s Read more
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Not all bounces are created equal: Replacing bounce rate with engagement rate
The data analyzed in this post is from our most recent Authority Report. For a closer look at the data, Read more
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Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and Ceros
Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should Read more
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3 new ways to view your audience engagement data
It shouldn’t take hours of clicking around and consulting documentation to find the audience data you need to make a Read more
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All-new On-page Analytics
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your Read more
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How Parse.ly Overlay helps you engage loyal readers
When reporters and editors see analytics in context, it’s that much easier to engage a loyal audience. Learn how Parse.ly Overlay helps contextualize analytics. Read more