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Learning to Swim in a Sea of Data: Content Analytics
Join us for a webinar on applying the Content Marketer’s Funnel framework to your content strategy and making use of data at your fingertips. Read more
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Beware of this Content Strategy “Best Practice.”
The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the Read more
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Why Content Strategy Needs to Be Part of Your Digital Transformation
Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and Read more
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Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content Read more
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5 Goals to Align Your Content Strategy
Today we’re excited to announce a brand new beta feature in the Parse.ly dashboard: Goals. This new feature takes the Read more
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Teach For America’s new storytelling content depends on Parse.ly data to prove what works
Teach For America’s new digital initiative depends on Parse.ly to inspire people through content. Read more
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A Cheat Sheet for Digital Media Analysts
Learn how to create a data driven mindset with tips on translating metrics into what they mean about readers, ideas for democratizing data at your organization, and more. Read more
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Blueprint For A Content Performance Report Your Boss Will Love
The Parse.ly blueprint for a content performance report outlines what goes into a performance report, how to gather and analyze data and why you should use it to make content strategy and investment decisions. Read more
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How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth | Webinar Recap
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down Read more
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How to Get Budget for your Content Strategy (in case you forgot to ask)
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you Read more