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What is Content Quality & How Do You Measure It?
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the Read more
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Smarter Content, Bigger Results: Using Data to Write Better Content | Webinar Recap
If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in Read more
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What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could Read more
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Your Customers Are Speaking To You, But You’re Not Listening | AdWeek Elevate Recap
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s Read more
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Learning to Swim in a Sea of Data | Webinar Recap
Last week, Parse.ly’s Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL’s Social Media Manager, Sarah Parker, for Read more
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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Updated April 2023 Tags are some of the most useful metadata an analyst can have—and some of the most frustrating. Read more
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The Audience Journey: Crafting Content That Drives Actionable Results | Webinar Recap
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, Read more
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A Content Marketer’s Guide to Content Analytics
No matter your content goals, start using content analytics to create digital experiences your audience will actually want to engage with. Read more
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Content Analytics Made Easy
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly Read more
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4 Marketing Leaders Share their 2021 Content Strategy | Webinar Recap
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through Read more