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What Is an Editorial Plan and How Do You Build One?
Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may Read more
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How to Optimize the Middle of the Funnel with Content for Travel & Tourism
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue Read more
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Parse.ly Content Conversions are Now Faster
Today we’re thrilled to announce an update to our Content Conversions feature—it’s now faster. Parse.ly customers using conversions can now Read more
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2022 Content Marketing Toolkit
This toolkit has resources to help you plan out your 2022 content strategy, including what to budget for and how to ask for it using data. Read more
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4 Marketing Leaders Share their 2021 Content Strategy
More than ever, today’s marketers are responsible for delivering content that contributes to strategic metrics like sales pipeline growth and revenue. Read more
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The Customer Experience: Content Strategies That Drive Actionable Results
In this webinar, learn data-driven content strategies that play well into the customer journey and redefine the way we look at success. Read more
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4 Inspiring Creative Content Marketing Examples to Steal
In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products Read more
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4 Brand Voice Examples to Inspire Your Content Strategy
Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are Read more
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate Read more
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6 Content Marketing Mistakes to Avoid in 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of Read more