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8 B2B Content Marketing Examples to Inspire Your Content Strategy
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital Read more
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What is Content Analytics?
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it Read more
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How Parse.ly Helped USA TODAY Co. Standardize Content Analytics for 600+ Publications
Gannett launched over 600 publications in the US with Parse.ly’s help to standardize content measurement. Read more
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Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022
This webinar will cover how to measure your content’s performance in 2021 and use that data to secure a bigger budget as you plan for 2022. Read more
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How to Write a Content Marketing Budget
Get leadership buy in for your content marketing budget using metrics that showcase return on investment. Read more
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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap
The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and Read more
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5 Things To Do When You First Log Into Parse.ly
You just logged into Parse.ly for the first time…congrats! Now what? Here are five things to make sure you do Read more
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The Content Marketer’s Funnel
A 3-stage guide to attracting, engaging and converting your audience into customers. Read more
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How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two Read more
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How to Optimize the Top of the Funnel with Content for Travel & Tourism
Table of Contents When we talk about The Content Marketer’s Funnel, lead generation gets a lot of attention. People get Read more