More than ever, today’s marketers are responsible for delivering content that contributes to strategic metrics like sales pipeline growth and revenue. So how do marketing leaders set their teams up to hit these goals in 2021?
Check out our panel of marketing leaders from Telesign, TrustRadius, Dataminr and Parse.ly as they’ll take you through what their teams have planned for their 2021 content strategy:
- Team structure and role with their respective organizations
- Content metrics for success
- Metrics for success
- A sneak peek into their content marketing plans (because we all like to see how others are doing it!)
Meet the Experts
Jen Jones, Chief Marketing Officer, Dataminr
Jen Jones is the CMO for Dataminr, a global AI business and the leading platform for real-time event and risk detection. She oversees Dataminr’s global brand, marketing and corporate communications efforts, including brand strategy and design, customer marketing, demand generation, product marketing, marketing analytics and operations, and regional marketing.
Russ Somers, Vice President of Marketing, TrustRadius
As the leader of the TrustRadius marketing team, Russ balances a data-driven approach and an interest in growth hacks with narrative instincts honed by years as a songwriter and performer. He’s led marketing teams for high-growth startups including TrendKite, Invodo, and SonarDesign, and he started his marketing career with Fortune 500 companies including Dell and Sabre Holdings. Russ spends his spare time with his family, as well as collecting and restoring vintage guitars.
Brendon O’Donovan, Vice President, Product Marketing, Telesign
Brendon leads global design, content, field, and product marketing at TeleSign, a leader in Enterprise Digital Identity and Programmable Communications. Prior to his role at TeleSign, Brendon was the Head of Global Product Marketing at Cision where he led all positioning, sales enablement, pricing, and go-to-market activities. Brendon has more than 15 years of experience in technology in startups, growth-stage, and enterprise organizations across multiple industries and verticals. He earned his B.S in Marketing from Pennsylvania State University and his MBA from The Fuqua School of Business at Duke University.