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Episode 18: Why reader support is not about the tote bags, with Billy Penn
Organizations are increasingly looking to reader support as a primary revenue stream. In an analysis of almost 2000 domains in Read more
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region. Read more
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Meet the people solving digital content creators’ biggest problems
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just Read more
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Why Slate picked engaged time as their North Star metric
To get all the details on how Slate became a loyalty powerhouse, check out this case study. On their 20th Read more
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Episode 17: Why is growth in time spent with digital media slowing? with eMarketer
Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating Read more
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Episode 19: Why we need to think about email as community, with Quartz
If your inbox is anything like ours, it’s a crowded space but an important one. Email can provide an asynchronous, Read more
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HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at home cooking experience for their customers. Read more
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Episode 09: Political News Supply and Demand Curve
“Is ‘Trump fatigue’ real?” Sachin and Andrew get the backstory on HuffPost’s “Trump fatigue” data investigation. Guests Ethan Klapper, Senior Read more
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Sharing means caring: Users prefer content recommendations that don’t sacrifice their privacy
Publishers often employ content recommendation systems to build relationships with readers, but the method still presents some challenges. Publishers face Read more
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Episode 06: And Now, Our Feature Presentation
“Moneyball the movies.” Andrew talks with special guest Sal Gionfriddo, a UX Engineer at Parse.ly, about a new data set Read more