Guide & eBook
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Plan and Track Your Content Goals
Download these templates to help you put data-driven insight into action at every stage of the content strategy funnel.
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How to Do Better Content Marketing
A 5-part series to creating a better content marketing strategy – from nailing down your target audience to performing a content audit, and everything in between.
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The Content Marketer’s Guide to Getting a Raise
By setting OKRs and tracking the right metrics, you can prove your value with tangible results.
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How to Do Better Content Marketing: Repurposing And Improving Existing Content
Use content repurposing to save time and resources and create more evergreen pieces within your archive.
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How To Do Better Content Marketing: Performing a Content Audit
The guide walks through what goes into content audits, why performing regular content audits is important, and most importantly how to do a content audit!
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Measuring Content Marketing ROI: How to Make the Case for a Bigger Budget
You know your content is essential to driving revenue, but does the C suite? In this guide, learn how to prove the value of content and justify a bigger budget.
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How To Do Better Content Marketing: Deciding What to Create and Developing a Content Calendar
According to our Content Matters 2022 Report, the number one driver of content marketing is requests from other teams. Learn how to identify better content ideas and create more effective content using data.
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How to Find Your Brand Voice and Hit the Right Notes to Help Your Content Sing
Like the quality of a singer’s voice, your brand voice should always be recognizable. But that doesn’t mean your voice is monotone. Our new guide can help you explore your entire vocal range—and avoid striking a sour note by staying true to your signature sound.
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How To Do Better Content Marketing: Understanding Your Target Audience
Step into your customer’s shoes to understand what truly drives them to purchase in the 2nd chapter of our How To Do Better Content Marketing series.
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How To Do Better Content Marketing: Understanding Your Business & How Content Drives It
More content isn’t the answer. Learn how to do better content marketing so you can focus on driving value, not volume, and generate more meaningful results.