The number one driver of content marketing is requests from other teams, with anecdotal evidence and executive requests also featuring prominently in decision making.

The way you decide on what content to create should go beyond internal requests and hunches on what your audience wants. Strategic analysis of performance data will allow you to create more effective content without having to create more content.

In this guide, we walk through how to prioritize your content based on business goals and turn your content production into a well-oiled machine.

Learn how to:

• Identify high-value content ideas that resonate with your audience and help you meet business goals
• Repurpose content within your library to fill gaps in your content calendar
• Organize your content into a calendar that can be shared internally