As we look towards the back half of the year, now is the perfect time to conduct an audit of your content to see what’s worked, what hasn’t worked, and make adjustments to your strategy to ensure you hit your 2022 targets.
The 4th chapter of our How To Do Better Content Marketing series walks through everything that goes into a content audit. Download this chapter to learn why you should be performing regular audits to keep your content fresh and audience engaged, and get a step-by-step guide (including a handy checklist!) to help you get started:
- Learn what topics resonate best with your audience so you can optimize future engagement.
- Identify weak performing or older content that needs to be retired, refreshed, or evergreened.
- Make data-informed decisions when building your content strategy or asking for more budget.