Every business produces some type of content to attract and engage their target audience and ultimately convert them to customers. With all the competition on the market, content creators need to rely on more than just hunches to be successful and stand out.
Our How to Do Better Content Marketing series walks through how to take a comprehensive and data-driven approach to your content strategy. As we enter Q4 and begin planning for 2023, now’s the perfect time to take a hard look at your content’s performance and make improvements to be even more successful next year.
The series contains 5 chapters that cover:
- Understanding Your Business and How Content Drives It
- Understanding Your Target Audience
- Deciding What to Create and Developing a Content Calendar
- Performing a Content Audit
- Repurposing and Improving Existing Content