If you’re a content marketer looking to make a splash with content in 2023, it’s time to step up and make some serious content metrics resolutions now. 

We’ve got just the metrics templates to help you start and put data-driven insight into action at every stage of the content strategy funnel.

Are you ready to wrap up the quarter with a bang and hit the ground running in 2023?

1. Resolve to do a content strategy health check.

Template/worksheet: Understand which metrics map to different stages of your content strategy funnel.

Key information to map: content themes, formats, campaigns, KPIs.

2. Resolve to set SMART content strategy goals.

Template/worksheet: Set more realistic content performance goals, highlighting gaps in engagement. 

Key information to chart: goals, KPI/metrics, types of content.

3. Resolve to diversify your lead generation channels.

Template/worksheet: Become less channel-dependent when driving top-of-funnel (TOFU) brand awareness.

Key metrics to know: page visits, pageviews, new visitors, search traffic.

4. Resolve to optimize your conversion strategy.

Template/worksheet: Monitor and optimize the health of your bottom-of-funnel (BOFU) content strategy.

Key information to chart: actions, goals, labels, ROI tier.

5. Resolve to set internal benchmarks for success.

Template/worksheet: Find an optimal level for conversion based on your middle-of-funnel (MOFU) marketing efforts. 

Key metrics to know: conversions, engaged time, recirculation rate, new/returning visitors traffic.

6. Resolve to create healthy data habits for your team.

Template/worksheet: Set up cadences for data reporting and discussion, reminding your team to regularly check in on content metrics.

Key reports to monitor: Bottom Listings, Top Listings, Stats Over Time.