Content marketers don’t have it easy. According to our Content Matters 2023 Report, they’re creating more content than ever before while constantly getting bombarded with requests from different departments.
On top of that, tools like Google Analytics make it hard to understand if their work is even impacting the business, leaving content marketers unable to prove their value.
In this guide, learn how to clearly quantify your contribution to the company and build a bulletproof case to back it. Download the guide to learn:
- What Objectives & Key Results (OKRs) are and why you need them
- How to connect revenue to your work by aligning metrics with business KPIs
- Which tools you need to report on the performance of your content
- How to justify your value and build the case for a raise