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Measuring the ROI of Content Marketing with True Engagement Metrics
Updated April 2023 What is content marketing ROI? Content marketing ROI is the ratio that shows the revenue your business … Read more
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Returning Visitors
Returning visitors are users that have visited your site before, based on first party cookie data. This is a crucial metric because returning visitors are more likely to consume content or purchase products. Read more
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3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts … Read more
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Parse.ly Frequently Asked Questions
Got questions about our platform? Read on for answers to FAQs from customers about technical aspects of Parse.ly. Parse.ly is … Read more
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Google Removes Key Features From GA4
In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the … Read more
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Parse.ly for Media
Are your writers focused on the right stories this week? With Parse.ly Analytics, they will be. Align your content strategy … Read more
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Feature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very … Read more
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Web Analytics and GDPR Compliance
GDPR-Friendly Content Analytics for Publishers Parse.ly is the GDPR-Friendly Analytics for Your Content Analytics on your web content are necessary … Read more
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Tagging
Tagging allows content creators to report on content performance, create personalized content experiences, optimize campaign performance and more. Read more
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6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But … Read more