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Why Metrics Matter and Goal Setting for Sustainable Success
Focusing on the right metrics and setting smart goals can help you grow your audience, increase loyalty, and convert more … Read more
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The Most Important Metrics That Matter for Content
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your … Read more
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Content metrics don’t need to be a pain in the analytics
Content Analytics Made easy Content metrics don’t need to be a pain in the analytics Today’s content creators need access … Read more
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5 Metrics That Add Meaning and Context to Pageviews
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, … Read more
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Pageviews
Pageviews are one of the oldest metrics available to content teams. It remains a useful metric in any analyst’s toolkit, though it’s subject to a lot of “noise.” Read more
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3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts … Read more
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Visitor
A visitor is a single person who visits a website. This metric measures the number of people coming to your site. Read more
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Parse.ly vs. Google Analytics 4
The difference between having data and using data Google Analytics 4 is great for tracking AdWords spend, and we encourage … Read more
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Integrating Your Google Search Console With the Parse.ly Dashboard
Access Google Search Console within your Parse.ly Dashboard for better keyword and SEO insights right next to your content data. Read more
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Parse.ly Frequently Asked Questions
Parse.ly is the analytics platform built for content creators. Parse.ly gives you the tools to understand content performance, prove content … Read more