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Why Metrics Matter and Goal Setting for Sustainable Success
Focusing on the right metrics and setting smart goals can help you grow your audience, increase loyalty, and convert more readers into subscribers. In this hands-on workshop, the News Revenue Hub team walks through how to utilize key metrics to set effective goals for your newsroom and guide you through how to turn those goals… Read more
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Signal Beta Sign Up
Cut through the noise to find the Signal that matters to you. Most teams are drowning in data. You’re about to have something better Signal is a new way to see what’s actually driving content performance, no digging, no guesswork. We’re assembling a small beta group now and bringing it to the right people first.… Read more
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The Top Five Digital Audience Development Strategies for Publishers
With so many choices for readers in a saturated media landscape, audience loyalty can be elusive and fleeting. All it takes is a few bad encounters and a few bad wake-up calls to drive readers away. Like noticing GenAI is doing all the writing, reading news content that thinks only globally, or websites compromising user… Read more
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The Most Important Metrics That Matter for Content
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use to measure my content?” It’s common to be overwhelmed by content analytics, so we compiled the most important web metrics… Read more
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3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads. Research from our Content Matters reports revealed that overall usage of Google Analytics has fallen over the past year amidst… Read more
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Integrating Your Google Search Console With the Parse.ly Dashboard
Access Google Search Console within your Parse.ly Dashboard for better keyword and SEO insights right next to your content data. Read more
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Unlock Real-Time Insights with Parse.ly’s Headline Testing Tools
Transform your headlines with Parse.ly’s Headline Testing feature. Join the open beta now! Read more
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Parse.ly vs. Google Analytics 4
The difference between having data and using data Google Analytics 4 is great for tracking AdWords spend, and we encourage our customers to continue to use it for that. But it’s not built for measuring content data or serving the needs of content teams. Parse.ly makes working with data easy for creators and marketers, giving… Read more
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Grow With Parse.ly
More Traffic, More Engagement, More Conversions: Grow with Parse.ly Changes to search algorithms. The deprecation of 3rd-party cookies. AI-generated content. The channels newsrooms and marketers use to acquire traffic are constantly changing the rules. That’s why content creators need easy-to-use analytics—success requires a system that makes it simple to understand what’s happening and adjust tactics.… Read more
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Parse.ly Frequently Asked Questions
Parse.ly is the analytics platform built for content creators. Parse.ly gives you the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results. With Parse.ly, your writers and marketers don’t have to turn to the analyst team for answers—they can be data-driven themselves. Read more