Why Metrics Matter and Goal Setting for Sustainable Success

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Focusing on the right metrics and setting smart goals can help you grow your audience, increase loyalty, and convert more readers into subscribers.

In this hands-on workshop, the News Revenue Hub team walks through how to utilize key metrics to set effective goals for your newsroom and guide you through how to turn those goals from distant ideas into tangible steps that you can make happen.

Watch the video to see how setting and tracking goals can help you achieve more results. You’ll learn:

  • What makes a good goal  
  • Example metrics to set goals for  
  • How to set achievable goals

Abbey Gingras
Director of Consulting Services 
News Revenue Hub

Doyle Irvin

Doyle Irvin
Senior Product Marketing Manager