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Q&A with Dan Lyons, on which metrics actually matter to writers
The upheaval of the media industry has been accompanied by well-publicized worries that measuring writers’ performance using data will lead Read more
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Newsrooms Explain How to Make Data Talk
As analytics become more and more common in digital newsrooms, the conversation has shifted from “Should we use analytics,” to Read more
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10 ways you can use data like Mashable, Upworthy, BuzzFeed and College Humor
Everyone wants to know the secret to attracting and keeping audiences on their site. BuzzFeed, CollegeHumor, Upworthy and Mashable have Read more
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Which Metrics Matter for Digital Publishers?
This year, research conducted in partnership with Digiday revealed that publishers consider time-on-page to be the most useful metric for Read more
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Alex Leo from Newsweek on the art and science of measurement in the digital newsroom
There’s a frustrating, basic truth about data and analytics: the information provided is at best noise, and at worst, harmful Read more
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Apache Storm: The Big Reference
Apache Storm is a free and open source project that is heavily used here at Parse.ly, as well as at Read more
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As digital media business transforms, better insights are more critical than ever
One thing we can say about the media business: it doesn’t move slowly. We don’t need to do a full Read more
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What Impact Do Loyal Readers Have On A Site?
What’s the measure of success in newsrooms? In the past, page views reigned king, as digital advertising was based solely on impressions. Quickly though, this resulted in a “click-bait” backlash among readers and journalists alike. Read more