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The Authority Report Bundle
Parse.ly processes billions of actions taken by visitors to content sites every month. There’s so much great information to learn, which is why we share our analysis on trends, traffic referrals, and more through our Authority Reports. Here, download all of our Authority Reports. Read more
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Grokking Python Event Loops and Concurrency with Apache Cassandra
Python offers a number of different concurrency models, including multi-threading, process pools, and cooperative multitasking around an async event loop. Read more
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The data behind the average article lifespan
The fast pace of online content means that often an article or post barely makes its way through the CMS Read more
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Mage: The Magical Time Series Backend Behind Parse.ly Analytics
Building a time series engine is hard. Beyond the typical database management problems of data distribution, fault tolerance, and read/write Read more
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The Big Picture: A Whole New Way to Understand Digital Media Audiences
When we launched Parse.ly Analytics in 2012 we were confident that a web analytics platform built from the ground up Read more
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Making the Dashboard: UI/UX Decisions for Turning Audience Data into Insights
Ed Note: Last week, Parse.ly announced our latest product release, which included the rollout of a brand new dashboard. For Read more
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Why loyalty is the great equalizer of content metrics
It always comes back to metrics. We’ve written on which metrics matter, which ones might not, and there’s been extensive Read more
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Speaking Different Languages: Separating Ad Measurement vs Audience Insights in the Attention Debate
This essay is a reposted response from Parse.ly’s CEO, Sachin Kamdar as part of a debate on Attention Minutes over Read more