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Is “Trump fatigue” real? How reader engagement has fared in the post-election era
Ed Note: This article comes from the data and analytics team at HuffPost, a Parse.ly client. We typically highlight aggregate Read more
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1 New API, 20 Engagement Metrics
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly’s API. Slate implemented an Read more
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How 5 apps encourage user loyalty
HelloFresh copywriter Jacqueline Parisi recently spoke with us about the decision to bring content from the meal kit company’s blog Read more
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Episode 20: Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper
The Center of Attention · 20 Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper Earlier in Read more
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Are there too many metrics?
Samantha Skey, CRO of SheKnows, talks about the measures of success for brands, publishers, and agencies. Read more
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Don’t start 2018 without catching up on the data from this year
You can measure the year in top songs, top movies, or top recipes, taking a look at what made this Read more
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3 stats that prove just how valuable newsletters are
Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to Read more
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For SheKnows, Metrics Matter. Period.
Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help Read more
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Media outlets refocusing on their biggest concern: monetization
2018 has already been a whirlwind for digital media professionals, from the Facebook News Feed changes, to major mergers, to Read more
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Slate: Increasing reader loyalty and growing subscriptions
Read the case study of how Slate used Parse.ly to monetize their incredibly loyal audience by shifting focus from unique visitors to engaged time. Read more