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How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API
Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was … Read more
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6 Steps to Personalizing Your Newsletter with the Parse.ly API
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and … Read more
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The Quest for Parity: the latest Parse.ly API updates
If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s … Read more
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Machine learning for news: the NLP engine behind Parse.ly Currents
Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage … Read more
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Outsized influence: the size of social media platforms has little to do with their referral traffic
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and … Read more
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Tips from WIRED’s evergreen content strategy
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently … Read more
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Sharing means caring: Users prefer content recommendations that don’t sacrifice their privacy
Publishers often employ content recommendation systems to build relationships with readers, but the method still presents some challenges. Publishers face … Read more
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Slate: Increasing reader loyalty and growing subscriptions
Read the case study of how Slate used Parse.ly to monetize their incredibly loyal audience by shifting focus from unique visitors to engaged time. Read more
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Is “Trump fatigue” real? How reader engagement has fared in the post-election era
Ed Note: This article comes from the data and analytics team at HuffPost, a Parse.ly client. We typically highlight aggregate … Read more
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1 New API, 20 Engagement Metrics
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly’s API. Slate implemented an … Read more