Report
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Content Matters: AI Trends 2023 Report
Explore what 1,500+ marketers and content creators told us: how often and how they’re using AI, and how much they’re budgeting for their AI toolkits.
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Content Matters: Martech Trends 2023 Report
Learn why we believe winners in the martech space will be those solutions and tools that lower barriers to adoption in our 2023 Martech Report.
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Content Matters 2023 Report
How content teams are driving growth, measuring what works, and thinking about the future.
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Martech Trends 2022 Report
In the Martech Trends 2022 Report, we surveyed more than 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to get the latest data around what challenges content teams are facing and how they overcome them with marketing technologies.
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Content Matters 2022 Report
For our Content Matters 2022 report, we surveyed over 800 content marketers to uncover the latest trends in content marketing.
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Forrester Total Economic Impact Report
According to a new Forrester Consulting Total Economic Impact (TEI) study, commissioned by Automattic, businesses who invest in our platform can see a 415% return on investment (ROI). Download this report to dive into the numbers and examples of what companies just like you saw after adopting Parse.ly.
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The Data’s In: How 2020 Changed the Content Landscape, and What It Means for Content Creators in 2021
2020 was a lot. COVID-19, elections, the continued fall-out from Brexit, and everything else made 2020 a year like no other. We all felt the impact in one way or another and, not surprisingly, our content consumption habits changed significantly as a result of the events of last year.
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2018 Traffic Sources By Content Categories and Topics
Even before Facebook announced changes to their algorithm at the beginning of 2018, we noticed a reversal in duopoly referral traffic trends that made Google Search the primary referrer to our network. Brands and publishers alike took the Facebook algorithm change as a cue to reevaluate dependency on the duopoly. What do audiences of 2018 care about and where do they discover stories to read?
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Redefining Bounce Rate with Engaged Time
We analyzed nearly 1.6 billion reader sessions in Parse.ly’s network over the course of six months in order to redefine bounce rate in terms of engaged time.
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The Rebirth of the Homepage
This Authority Report dives into the role the homepage plays today, and how it can be used to meet content goals.