Explore what 1,500+ marketers and content creators told us: how often and how they’re using AI, and how much they’re budgeting for their AI toolkits.
Learn why we believe winners in the martech space will be those solutions and tools that lower barriers to adoption in our 2023 Martech Report.
How content teams are driving growth, measuring what works, and thinking about the future.
In the Martech Trends 2022 Report, we surveyed more than 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to get the latest data around what challenges content teams are facing and how they overcome them with marketing technologies.
For our Content Matters 2022 report, we surveyed over 800 content marketers to uncover the latest trends in content marketing.
According to a new Forrester Consulting Total Economic Impact (TEI) study, commissioned by Automattic, businesses who invest in our platform can see a 415% return on investment (ROI). Download this report to dive into the numbers and examples of what companies just like you saw after adopting Parse.ly.
2020 was a lot. COVID-19, elections, the continued fall-out from Brexit, and everything else made 2020 a year like no other. We all felt the impact in one way or another and, not surprisingly, our content consumption habits changed significantly as a result of the events of last year.
Even before Facebook announced changes to their algorithm at the beginning of 2018, we noticed a reversal in duopoly referral traffic trends that made Google Search the primary referrer to our network. Brands and publishers alike took the Facebook algorithm change as a cue to reevaluate dependency on the duopoly. What do audiences of 2018 care about and where do they discover stories to read?
We analyzed nearly 1.6 billion reader sessions in Parse.ly’s network over the course of six months in order to redefine bounce rate in terms of engaged time.
This Authority Report dives into the role the homepage plays today, and how it can be used to meet content goals.