Martech Trends 2022 Report

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Do you have the tools in your belt to create innovative content? Earlier this year, we released the Content Matters 2022 Report, which helped us understand why content is so important to business growth. Now we’re uncovering the tools that are enabling content creators to be more successful in their careers.

In the Martech Trends 2022 Report, we surveyed more than 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to get the latest data around what challenges content teams are facing and how they overcome them with marketing technologies.

Here’s just some of what we learned:

  • Analytics and business intelligence is mission-critical to media and non-media industries alike
  • More than a third who use the top-cited analytics tools are unclear how their content is performing
  • Seamless tools integration tops business concerns, exceeding even cost