The Rebirth of the Homepage

A couple of years ago, several sites reported on “the death of the homepage” after seeing an analysis published in The New York Times Innovation Report, which showed a 50 percent decline in traffic to Since then, the importance of the homepage has been discussed and debated.

This Authority Report dives into the role the homepage plays today and how it can be used to meet content goals, including:

  • Where does homepage traffic come from, and how do different types of visitors engage?
  • Does the placement of content on the homepage impact how many people click on it?
  • In what ways does homepage traffic vary across different publisher types?
  • How can homepage editors proactively drive social referral traffic from the homepage?
  • Is it possible to use data to improve the effectiveness of your homepage?

Want to see more network analysis? Download all of our authority reports.