Resources
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The Data’s In: How 2020 Changed the Content Landscape, and What It Means for Content Creators in 2021
2020 was a lot. COVID-19, elections, the continued fall-out from Brexit, and everything else made 2020 a year like no other. We all felt the impact in one way or another and, not surprisingly, our content consumption habits changed significantly as a result of the events of last year.
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Blueprint For A Content Performance Report Your Boss Will Love
The Parse.ly blueprint for a content performance report outlines what goes into a performance report, how to gather and analyze data and why you should use it to make content strategy and investment decisions.
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Converting Content to Cold Hard Cash
Learn how to prove content’s impact, evaluate marketing channels from a revenue perspective, and align content with business goals.
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How to Write a Content Marketing Budget
Get leadership buy in for your content marketing budget using metrics that showcase return on investment.
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4 Marketing Leaders Share their 2021 Content Strategy
More than ever, today’s marketers are responsible for delivering content that contributes to strategic metrics like sales pipeline growth and revenue.
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A Content Marketer’s Guide to Content Analytics
No matter your content goals, start using content analytics to create digital experiences your audience will actually want to engage with.
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The editor’s guide to online media
The rules for publishing have shifted. Learn how to be successful in publishing’s digital age.
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How to Prove the Value of your Content
In the world of endless digital noise we live in, proving the true value of your content strategy is more important than ever.
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A Cheat Sheet for Digital Media Analysts
Learn how to create a data driven mindset with tips on translating metrics into what they mean about readers, ideas for democratizing data at your organization, and more.
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Content Analytics Made Easy
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly