Converting Content to Cold Hard Cash

Make content your new revenue stream and prove it

Do you know how much revenue your content drives to the business? In our digital world, content is quickly becoming marketing’s top money-making channel. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, if you want the budget to execute a better content strategy, you’re going to need to be able to justify ROI in dollars.

Join and our friends at HW Media as we dive into how to prove your content’s impact on the bottom line. We’ll share how leadership teams evaluate marketing channels from a revenue perspective and give best practices for aligning content with overall business goals:

  • Measure the ROI of your content with data and analytics
  • Speak the language of the leadership team
  • Prepare a content budget that will get approved
  • Track and report on your content to justify the investment