Resources
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2018 Traffic Sources By Content Categories and Topics
Even before Facebook announced changes to their algorithm at the beginning of 2018, we noticed a reversal in duopoly referral traffic trends that made Google Search the primary referrer to our network. Brands and publishers alike took the Facebook algorithm change as a cue to reevaluate dependency on the duopoly. What do audiences of 2018…
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HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at home cooking experience for their customers.
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Audience Development Guide
We gathered advice from audience development professionals and found three areas that everyone agreed you have to tackle to successfully grow and engage audiences.
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How to monetize loyal audiences: Tips inspired by Slate
Slate has gone all in on loyalty to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience. Get an inside look at their strategy in this Parse.ly case study.
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Slate: Increasing reader loyalty and growing subscriptions
Read the case study of how Slate used Parse.ly to monetize their incredibly loyal audience by shifting focus from unique visitors to engaged time.
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Redefining Bounce Rate with Engaged Time
We analyzed nearly 1.6 billion reader sessions in Parse.ly’s network over the course of six months in order to redefine bounce rate in terms of engaged time.
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The Rebirth of the Homepage
This Authority Report dives into the role the homepage plays today, and how it can be used to meet content goals.
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How Parse.ly Overlay helps you engage loyal readers
When reporters and editors see analytics in context, it’s that much easier to engage a loyal audience. Learn how Parse.ly Overlay helps contextualize analytics.
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How Article Topic Impacts Content Distribution Strategy
The topic of an article can have a significant impact on where readers find it. Learn more in this authority report.
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How to use campaign tracking to build smart distribution strategies
Learn how Parse.ly campaign tracking helps differentiate between which efforts are driving traffic and drive data informed distribution strategy.