Evergreen content is content revolves around a topic that is always relevant to readers, regardless of the current news cycle or season. Its name comes from the evergreen—a plant that retains its green leaves all year round.
Last updated in July 2021
What is evergreen content?
Evergreen content is content that is continually relevant and stays “fresh” for readers over a long period of time - as the name implies. You may think that all online content is sustainable; after all, a blog post doesn’t just disappear after you publish it. But evergreen content is different. It continues to be relevant long past its publication date, with search traffic growing over time.
Why is evergreen content important?
The return on investment for evergreen content is incredible. One evergreen article can sustain a business for years. Because evergreen content often ranks high with search engines, it's found more and attracts organic traffic at a consistent rate over the long-term without a decline.
How to create evergreen content?
Evergreen content must be timeless. To be timeless, evergreen content must be SEO-friendly, relevant, and high quality. When you make evergreen content make sure these things are true:
- Pick a specific and precise topic
- Show authority with an expert understanding of the topic
- Make the format easy to follow with lists, tips, and visuals
- Optimize for search engines with regular keyword use and good technical SEO
Evergreen content and Parse.ly
Parse.ly excels at helping you find and create evergreen content. Parse.ly's evergreen content and candidate reporting identifies evergreen posts and potential evergreen candidates. Large publications like WIRED use Parse.ly to drive their evergreen content strategy. With Parse.ly, you can also track how your content is trending over time to evaluate if your evergreen efforts are working.
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