Podcast analytics is the measurement and analysis of audience size and engagement with podcasts on podcast distribution platforms and your own web pages.
What are podcast analytics?
Podcast analytics is the measurement and analysis of all the data around podcasting. This data includes listener demographics, episode performance, and audience engagement. Podcast analytics is split between your owned podcast distribution through your website and third-party podcast distributing platforms like Spotify, Apple Podcasts, and Pocket Casts.
Why are podcast analytics important?
Podcast analytics enables teams to create and optimize their podcast’s content strategy. With podcast analytics, you can understand what content resonates with your audience, how different audience segments engage with your content, and know where your audience is coming from.
Podcast analytics and Parse.ly
Parse.ly’s content analytics platform provides in-depth analysis of hosted podcasts and their performance. Parse.ly reports on where your listeners come from, how long they listen to the podcast, and where they go next. Combined with your podcast distributors’ analytics, Parse.ly solves all your podcast analytics needs.