Whether a visitor spends two minutes reading an article or navigates away from the page after a second, traditional web analytics treat both sessions as a “bounce.”
If bounce rate isn’t an accurate representation of user experience, what metric better reflects the relative quality of site visits?
We analyzed nearly 1.6 billion reader sessions in Parse.ly’s network over the course of six months in order to redefine bounce rate in terms of engaged time. This report includes benchmarks for identifying “good” vs. “bad” traffic and identifying the minimum and maximum engagement thresholds for content.
In this Authority Report, you will learn:
- Definitions of four different classification of site visits using engaged time
- The distinctions between “good” and “bad” traffic
- The anatomy of engaged time “heartbeats”
- How engaged time can be used to detect the drop-off rate for a piece of content
Download the Authority Report now to see our findings.
Want to see more Parse.ly network analysis? Download all of our authority reports
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
