Redefining bounce rate with engaged time
Whether a visitor spends two minutes reading an article or navigates away from the page after a second, traditional web analytics treat both sessions as a “bounce.”
If bounce rate isn’t an accurate representation of user experience, what metric better reflects the relative quality of site visits?
We analyzed nearly 1.6 billion reader sessions in Parse.ly’s network over the course of six months in order to redefine bounce rate in terms of engaged time. This report includes benchmarks for identifying “good” vs. “bad” traffic and identifying the minimum and maximum engagement thresholds for content.
In this Authority Report, you will learn:¶
- Definitions of four different classification of site visits using engaged time
- The distinctions between “good” and “bad” traffic
- The anatomy of engaged time “heartbeats”
- How engaged time can be used to detect the drop-off rate for a piece of content
Download the Authority Report now to see our findings.
Download this Authority Report
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HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
Audience development guide
We gathered advice from audience development professionals and found three areas that everyone agreed you have to tackle to successfully grow and engage audiences.