Resources
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Platforms, friend or foe?
Industry leaders discuss Snapchat, Twitter, and the Facebook Google duopoly.
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Are there too many metrics?
Samantha Skey, CRO of SheKnows, talks about the measures of success for brands, publishers, and agencies.
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Is autoplay video’s cardinal sin?
Freddie Godfrey, Director, Content Syndication at Newsy, talks autoplay videos and when they’re okay to use.
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How Content Format Impacts Audience Engagement
This Authority Report takes a closer look at the success of video and other common media formats, including short-form, long-form and slideshows.
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NAPCO Media: How to change corporate culture with access to data
NAPCO Media president identifies data analytics as the key to changing the perception that content is secondary to ad revenue.
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Mashable: How it uses the Parse.ly Data Pipeline
Mashable integrated Parse.ly’s raw data pipeline with the goal of obtaining more granular information about their data.
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Trend vs. reality: using content analytics to demystify online publishing
Learn to use analytics to drive content and audience development strategies.
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Audience engagement: what we know and what we don’t
Findings from our audience survey, observations in audience engagement practices, and tips on how your site can grow a truly engaged readership.
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Solving 4 video and analytics pain points for marketers
Explore four points marketers have when it comes to creating videos and using analytics. Learn a few tips and tricks from Matt Talmage, Director of Demand Generation at Wibbitz, and Mackenzie Meyer, Marketing Manager at Parse.ly, how to overcome the challenges of time, personnel, budget, and strategy.
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Greentech Media: Building a new revenue stream
Greentech Media reevaluated its product offerings in the face of changing realities and needs of online advertisors.