Over 56% of businesses report that they want to increase content creation spend, according to the Content Marketing Institute.

As a result, organizations view their ability to measure and analyze their marketing impact as a crucial priority and it all starts with an investment in content.

The digital landscape continues to change, so should your view on a content marketing strategy. Organizations that survive and thrive will be the ones that are rooted in a sound, diversified content strategy and have a firm grasp on content analytics to improve performance.

In this guide, you’ll find tips on how to:

• Build more purposeful content that connects with your business
• Implement a better content strategy fueled by the data you’re collecting
• Create content that matters to your audience