• A Digital Nomad, In Sales?!

    A Digital Nomad, In Sales?!

    You may already know that the entire Parse.ly product team works remotely. What you might not know is that some of our business team has joined the remote-working ranks. Last September, I sat my manager down with some important news — no I was not quitting my post as a business development representative on Parse.ly’s…

  • Untitled post 3496

    Providing publishers with easy access to audience insights is Parse.ly’s  priority. And as part of that effort, we’ve improved  existing curated reports and created a few new ones. The reporting suite is an area in the Parse.ly dashboard where digital publishers can quickly create and analyze large sets of data, enabling teams across an entire…

  • What’s Your Video Strategy?

    Digital publishers and brands have been interested in the possibility of video for quite some time, and some are getting pretty serious about creating viable video strategies. Mashable, for example, just downsized its staff to focus on creating more video content — leaving other content creators  to wonder what the true impact of video will…

  • Yahoo! Tops Twitter as a Traffic Referral Source for Digital Publishers

    In each of our quarterly Authority Report​s, Parse.ly takes a look at the top known referral sources to our network of sites. ​We’ve found that referral sources show a snapshot of the traffic to our network and reflect both industry trends and shifts in our publishing clients. As a result of this ongoing research, Parse.ly…

  • The New Yorker Staff Earns Three Pulitzer Prizes

    Earlier this week, the Parse.ly team raised a glass to The New Yorker, where three staff writers took home Pulitzer Prizes for their achievements in American journalism and literature. Congratulations to Emily Nussbaum, Kathryn Schulz, and William Finnegan! Receiving the Pulitzer Prize certainly shed light on the accomplishments of these writers; and, it further illuminated…

  • Parse.ly Can Help You Make Sense of Your Raw Data

    Unstructured data can be a mess. By analogy, if you’ve ever tried to organize a messy drawer, or worse, a garage filled with “unstructured” items, you know that the process can be more challenging than you might think. Luckily, in digital publishing, there’s a wealth of structured data readily available — no spring-cleaning initiative required.…

  • Parse.ly Recommendation Engine: An Explainer (part 1)

    Helping site operators pick the right links Parse.ly’s mission is to provide the best analytics-driven tools for running large content websites. As part of that effort, we provide a rich real-time and historical analytics dashboard, which understands content and the key engagement metrics around it. Typically, this dashboard is used for visitor growth strategies or…

  • Parse.ly Tracks Distributed Content from Facebook Instant Articles

    Parse.ly Tracks Distributed Content from Facebook Instant Articles

    Today at F8, the Facebook Developer Conference, Facebook announced that its Instant Articles program will be made available to all publishers on the planet. Instant Articles helps publishers to engage audiences on the Facebook platform by making sure their content loads quickly and looks fantastic on mobile devices. Parse.ly has been a partner to Facebook…

  • Analytics and Privacy Without Compromise

    Digital publishers expose readers to more than twice as much tracking software from advertisers and analytics providers than any other type of website. Many third-party services are given away for “free” to these publishers. But “free” has a cost: a user’s privacy may be violated as data is collected and sold to intermediaries in order…

  • Exploring Parse.ly Through Help Docs

    Exploring Parse.ly Through Help Docs

    Do you have a question about Parse.ly? We recently merged our technical documentation and help section into one place so that answers to all of your questions are accessible from the same URL. Parse.ly Help Docs makes it easier for you to quickly and easily find specific information you’re looking for about high-level topics like…