Do you have the tools in your belt to create innovative content? Earlier this year, we released the Content Matters 2022 Report, which helped us understand why content is so important to business growth. Now we're uncovering the tools that are enabling content creators to be more successful in their careers.
In the Martech Trends 2022 Report, we surveyed more than 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to get the latest data around what challenges content teams are facing and how they overcome them with marketing technologies.
Here’s just some of what we learned:
- Analytics and business intelligence is mission-critical to media and non-media industries alike
- More than a third who use the top-cited analytics tools are unclear how their content is performing
- Seamless tools integration tops business concerns, exceeding even cost
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.