WIRED’s Evergreen Strategy: Using Parse.ly to promote and update their archive
Director of Audience Development, Indu Chandrasekhar, walks you through how the WIRED team identifies and makes the most of their evergreen stories to grow their audience, build newsletters, and engage on social media.
We explore:
- what kind of filters they use to get lists of stories for us to re-promote on social and newsletters.
- the way they’re using this data to curate newsletters
- how they’re able to track the success of their newsletters
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